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Place Branding Tourism

Full Effect: French Guiana

September 30, 2015

Nestled on the Northern side of South America’s Eastern edge, the forgotten French Guiana stands the testament of time reminding us of the long forgotten French colonization of the 19th century. An infusion of French culture and history intermingle with South America’s ancient indigenous populations. Flying high above the rich ecosystems of the Amazon rain forest, a symphony of sounds radiate vertically above the clouded canopy. Navigating through the dusty streets of the capital city of Cayenne, it’s a city society with flavors and experiences unrivaled in its diversity. Their flag and tongue may be both French in form, but their people, are far from Parisian. French Roots in the heart of the Amazon jungle. This is French Guiana.

Our time in the country encompassed one busy week centering around the capital of Cayenne and journeying to nearby Kourou for an amazing space launch. It’s tough to put into words just what we experienced but if we didn’t at least try, we wouldn’t be able to share with you some of the most amazing features of this country.

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