Culture Branding in the Accounting World

CPA is the newest and largest accounting designation throughout Canada. Three of the countries’ top designations (CGA, CA, CMA) have all come together to create a super brand that is taking over the Canadian accounting industry. We’ve been lucky enough to be apart of their rebranding and launch on several video and photo projects. One of the main events was their board retreat in Kelowna, British Columbia

As we’re from Vancouver, we took up the opportunity to travel the 5-hour trek into the sunny Okanogan and partake in the event. The concept of the retreat was to engage people from all the contributing designations and to develop a collaborative culture behind the new brand. We were there to use our culture storytelling expertise to showcase the team spirit of all who were involved.